Digital strategy for the outdoor industry

There are more outdoor creators than ever. But almost none have a system behind them.

I build the strategy that turns your outdoor profile into a real business.

I work with guides, instructors, riders, creators, and outdoor brands who want to stop winging it on social media.

Find out what's missing in your profile →

The problem

You have content. You don't have a system.

You post 4 times a week and no brand reaches out.
You have more followers than other creators in your area, but they make three times as much.
Every time you open Instagram, you're improvising what to post.
You've tried hashtags, viral reels, giveaways… and you're still in the exact same spot.
You watch others land collabs with brands you wouldn't even dare to pitch.

It's not a lack of talent or consistency. You're just posting without positioning, without a clear message, and with nothing connecting each piece to the next step.

Who are you?

Choose your path

Solo professional

Rider, guide, instructor, or small school looking for clarity and a strategy that actually works.

Strategic Session →

Company or brand

Brand, school, or project with a team ready to execute something specific in 30 days.

Strategic Sprint →

Snow sector

Ski or snowboard guides and schools looking to book out their spots this season.

BASECAMP Winter →

What those who've worked with me say

      EXCELLENT  
   Based on 7 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   OtalExperiencias 
 
 
 
 Trustindex verifies that the original source of the review is Google. I worked with Anna for 4 weeks through the BaseCamp program. I recommend her 100%—I came away with a clear strategy to follow and insights into social media I didn't have before. So crucial for positioning ourselves. Thank you so much, Anna!!
  
 
      Posted on Google  
   
   MIGUEL PUERTAS 
 
 
 
 Trustindex verifies that the original source of the review is Google. Professionalism and dedication that elevate the work we were already doing. A huge contribution that moves us forward.
  
 
      Posted on Google  
   
   Ramiro Bertolino 
 
 
 
 Trustindex verifies that the original source of the review is Google. She really helped me understand how social media works. You gave me clarity and focus on what I need to do to hit my goals.
Thank you for your professionalism and support.
Keep keeping me on track so I don't lose direction.🙏🏼🫶🏼
  
 
      Posted on Google  
   
   Salut i Rendiment Ariadna 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Anna is great; you learn a ton and really start to understand marketing and social media... a world I always struggled to break into. Once ideas are organized and goals are set, it's just about putting in the work to launch your project with confidence and peace of mind—which is exactly what Anna delivers. Thanks!
  
 
      Posted on Google  
   
   Javier Marin Garcia 
 
 
 
 Trustindex verifies that the original source of the review is Google. I recommend Anna 100%. I started working with her because I lacked a clear structure for managing my social channels (mainly IG and FB), and she took care of giving me a roadmap along with a sales and marketing strategy. It completely changed how I look at social media. Yes, it takes work, but now I can do everything systematically, and in just a few days I have the whole month planned out—incredible! My numbers are steadily climbing: more real followers, more leads, higher views, and a much cleaner feed structure. It's not just me saying it; followers, clients, and friends notice it too. The change is real!
  
 
      Posted on Google  
   
   David Manteca 
 
 
 
 Trustindex verifies that the original source of the review is Google. A true professional, fast and effective results. 100% recommended!
  
 
      Posted on Google  
   
   Alex Blasco 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great mentoring session to prep future projects! Immense help and fresh ideas to get my plans in order!!
Totally worth it!! 🙌🏻

Real results

What happens when you have a system in place

Three cases, three distinct services. The numbers belong to their accounts, not mine.

1000 Dunas

@1000dunas

197

leads captured in 30 days

+232% Instagram reach during the Sprint.

See full case study →

Javi Marín

@jmmountainguide

+112%

new followers in 28 days

68% of his reach comes from accounts not already following him.

See full case study →

OTAL Experiencias

@otalexperiencias

+72%

views in the first month post-program

+54% reach to non-followers.

See full case study →

My profile is my testing ground

Everything I recommend to my clients, I test on my own account first.

None of this advice comes from a course or a LinkedIn post. It comes from testing it on @thisisleitzaa.es, tracking the data, and keeping only what actually works in the outdoor industry.

10.8k+

Instagram followers

+800

newsletter subscribers

42%

email open rate

+200

outdoor profiles audited

Service tiers

Choose your next step

I want APEX for €79.00 →

Request Audit €97 →

Book Session €297 →

View the Sprint €997 →

Let's talk about your brand →

How I work

No agencies, no endless processes

We diagnose

We start by understanding where you stand, what you need, and what is truly holding you back. Through an audit or a free 20-minute call.

We define

We build the strategy: positioning, messaging, offer, and client acquisition system. Grounded, actionable, zero generic theory.

We execute

Depending on the service: alongside you, or on your own with the system I set up for you. No leaving you hanging when it's time to implement.

Fit

Before moving forward, read this

This is for you if

This is not for you if

Who's behind this

I'm Anna

From Catalonia, with 8 years of corporate strategy experience. In 2022, I started This is Leitzaa from Barcelona as a side project.

In 2025, I went all in and moved to the Laciana Valley.

Specialized exclusively in digital communication for the outdoor industry. I know of no other business doing just this.

I'm not an agency.
I don't outsource. When you work with me, you work with me.

Not sure where to start?

Start for free. The 7-Point Express Audit reveals exactly what's holding your profile back in 10 minutes. No credit card required.

Download →