Digital strategy for the outdoor sector
Your outdoor brand deserves a strategy that converts, not just content that pleases.
I help riders, guides, instructors, and outdoor brands build a thoughtful digital presence.
No improvising. No publishing just for the sake of publishing.
Download the Express Audit (free)
This is for you if...
- You have an active project in the outdoor sector: as a rider, guide, school, or small- or medium-sized brand
- You post regularly but aren't able to turn followers into customers or partnerships
- You feel that your brand doesn't reflect the real quality of what you offer
- Do you want to stop winging it and build something that will last?
But if…
- You are looking for graphic design only, without a strategy
- Your project is in the idea phase, with no activity yet
- You expect results without investing time or resources
- You are outside the outdoor or creative sector
This isn't the right place 👋🏼
Choose where to start
Not everyone needs the same thing. It depends on where you are now.
APEX · €59.90 (Taxes included)
The complete system to build your outdoor brand in 30 days. Notion template + Workbook + Day-by-day plan + Real example + Brand Pitch Bonus. No calls. No waiting. Immediate access.
Audit · €97
If you already have a foundation and need to know what's wrong I'll review your entire profile within 48 hours and provide you with an assessment detailing the exact areas that need correction and the order in which to address them. No phone calls, no endless forms.
90-Minute Strategy Session · €297
If you need clarity and an actionable plan in a single session 90 minutes with you to untangle the core issue of your brand. You’ll walk away with a concrete plan—not more questions. Via video call.
30-Day Sprint · €997
If you want to do this with guidance and see results in a month. We work together for 30 days with a total focus on a specific goal: search engine optimization, a content strategy, or a service launch. Structure + execution + review.
Strategic Management · Starting at €600/month
If you want me to take it with you month by month. For brands and professionals who need ongoing strategic clarity. Monthly review, content direction, and strategy as if I were part of your team.
No agencies, no endless processes
Step 1 · We diagnose
We start by understanding where you are, what you need, and what is blocking you. This can be done through the Audit or with a free 20-minute call.
Step 2 · We define
We build the strategy: positioning, message, offer, and system. Everything grounded, everything actionable.
Step 3 · We execute
Depending on the service: with you, for you, or entirely by yourself with the system I'm leaving you. Without leaving you halfway.
What changes when there is a strategy behind it
The Maria Case
María is a UIMLA mountain guide in the Aragonese Pyrenees. She had been posting for 3 years without getting a single booking through Instagram.
30 days after implementing the system: reach from 800 to 6,500, 0 to 4 qualified DMs per month, first confirmed booking of €200.
Maria is a composite character based on real female clients. Authentic numbers.
I am Anna
Digital strategy consultancy specialized in the outdoor sector. I have been working for years with riders, guides, schools, and brands that want to build a digital presence consistent with who they are.
I am not an agency. I do not outsource. When you work with me, you work with me.