Real Case Studies
Outdoor pros who stopped winging it
Where they were, what we did, and what happened next. Zero fluff, no empty promises of overnight growth.
+200
outdoor profiles audited
+720K
views in 90 days
+800
active subscribers
Strategic Direction
Javier Marín
Mountain Guide · @jmmountainguide
The starting point
An active profile and plenty of experience, but zero structure: posting without clear format guidelines, a feed that didn't communicate what he actually offered, and sporadic inquiries with no system to capture them.
What we did
The full APEX system with month-by-month support starting in February 2026: positioning and core messaging, a structured feed with clear content formats, and automated lead capture using keywords in ManyChat.
What happened
In April and May, between 5 and 7 people triggered the keyword capture system. That yielded 3 to 4 qualified leads: one high-ticket training program closed, another highly interested prospect, and several inquiries for summer guided trips.
The biggest takeaway: the reel that closed the training program only had 637 views. The one with the highest reach that month closed nothing. The content that converts isn't the one with the most eyes on it—it's the one that speaks directly to the right client.
Months later, the system still runs on its own. Over the last 28 days: 101,600 views, 14,000 accounts reached (+28%), 975 interactions (+37%), and 104 new followers—more than double the previous period. Nearly 7 out of 10 people reached didn't follow him yet, which is precisely where new clients come from.
In his words
"Now my numbers are steadily climbing: more real followers, more leads, more views, and a much clearer feed structure."
+112%
new followers
68%
of reach came from non-followers
637
views on the reel that closed a training program
Strategic Sprint + Strategic Advisory
1000 Dunas
1000 Dunas Raid · @1000dunas
The starting point
A proven raid with an established track record, but no system to streamline communications or convert engagement into participant sign-ups.
What we did
We kicked off with a one-month Sprint diving deep into APEX: positioning, unified messaging, a reliable content system, and paid acquisition campaigns tracked down to the detail. After the Sprint, we moved into Strategic Advisory, steering the system month by month.
What happened
Instagram reach grew by 232% and views shot up 67%. They gained 559 followers in four weeks—almost double the previous period.
But the real metric proving the system works is this: link clicks spiked by 176%. People stopped just scrolling and started taking action toward registration.
In total, 197 leads were captured during the Sprint by pairing organic content with targeted paid campaigns managed under the exact same system.
In his words
"Professionalism and serious dedication that elevated what we were already doing. A game-changing asset that pushed us forward."
197
leads in 30 days
+232%
reach on Instagram
✓
continued into Strategic Advisory
BASECAMP + Premium Advisory
OTAL Experiencias
Dàmaris Girona · @otalexperiencias
The starting point
She knew what she offered, but not how to communicate it on social media or turn that activity into bookings. No prior digital strategy background.
What we did
Four weeks in BASECAMP building the four pillars of the system inside a small cohort, applied directly to her live project. After wrapping up the program, she transitioned into Premium Advisory, with weekly content reviews and a monthly strategy session to keep the engine running.
What happened
In her first full month after the program, her views jumped 72% compared to the previous month. Views from non-followers grew by 54%.
That second metric is what really moves the needle. It means her content stopped circulating only among friends and started reaching new eyes—which is where paying clients are.
In his words
"I recommend it one hundred percent. I walked away with a clear roadmap to follow and real insights into social media that I didn't have before."
+72%
views in the first month post-program
+54%
reach among non-followers
✓
continued into Premium Advisory
And also
Other projects
The pattern
What shows up in every single case
Talent was never the issue
Everyone knew their craft. What was missing was knowing how to communicate it with structure.
Posting wasn't the problem
Almost everyone was already posting. The problem was posting without a system and with nothing in place to capture interest.
The shift wasn't aesthetic
We didn't just redesign a feed. We overhauled the positioning, the messaging, and the lead generation system.
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