How We Work - this is Leitzaa - Digital Strategy and Design with an Outdoor Soul

The APEX System

Four connected parts.
If one is missing, the other three won't deliver.

It is the strategic framework I apply with every single client, regardless of the service.

The Method

The 4 Parts of the APEX System

A · Positioning

Who you are and who you are for. The core message, the ideal client, and your edge. Without this, everything else is just noise. The most common blind spot: pros with years of experience who can't articulate why they stand out.

P · Messaging

What you say and how you say it. Speak your client's language, not Instagram jargon. "I offer guided tours" merely describes. "Your first technical ride with someone who actually knows what they're doing" promises a clear outcome. The first gets ignored. The second stops the scroll.

E · Content

What you post, when, and with what purpose. The 60/30/10 Framework: 60% trust, 30% connection, 10% direction. Three structured posts do far more than seven aimless ones.

X · Acquisition

How you turn attention into real business opportunities. The invisible backend: trigger keywords that launch automated DMs, lead magnets that capture emails, workflows that nurture and qualify, and CTAs driving straight to specific offers. Fully automated.

The Same System, Different Intensity

In the Strategy Session, we pinpoint which parts are missing. In BASECAMP, we build all four in 4 weeks. Through Ongoing Consulting, we maintain and refine them month after month. With Fractional CMO / Strategic Direction, I manage them directly for you. If you're a rider, guide, or instructor, your path starts with a Strategy Session or BASECAMP, leading into monthly consulting. If you're a brand, school, or business with a team, you start with the Sprint and transition into Strategic Direction.

The Method

Strategic Session

Action plan delivered in a single 90-min session. For individuals.

€297 + VAT

Strategic Sprint

Executing one specific goal in 30 days. For businesses and brands.

€997 + VAT

Strategic Direction

Monthly retainer providing continuous oversight of the entire system.

from €600/month + VAT

BASECAMP

4-week group program tailored for the outdoor industry.

€397 + VAT

What happens after a Session or BASECAMP

Month-to-month support

Basic

€180 + VAT / month

Monthly content review. WhatsApp support. You execute, I review and refine.

Premium

€350 + VAT / month

Monthly live session. Weekly review. Brand pitch support. APEX Toolkit and Adobe Express included.

What those who've worked with me say

      EXCELLENT  
   Based on 7 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   OtalExperiencias 
 
 
 
 Trustindex verifies that the original source of the review is Google. I worked with Anna for 4 weeks through the BaseCamp program. I recommend her 100%—I came away with a clear strategy to follow and insights into social media I didn't have before. So crucial for positioning ourselves. Thank you so much, Anna!!
  
 
      Posted on Google  
   
   MIGUEL PUERTAS 
 
 
 
 Trustindex verifies that the original source of the review is Google. Professionalism and dedication that elevate the work we were already doing. A huge contribution that moves us forward.
  
 
      Posted on Google  
   
   Ramiro Bertolino 
 
 
 
 Trustindex verifies that the original source of the review is Google. She really helped me understand how social media works. You gave me clarity and focus on what I need to do to hit my goals.
Thank you for your professionalism and support.
Keep keeping me on track so I don't lose direction.🙏🏼🫶🏼
  
 
      Posted on Google  
   
   Salut i Rendiment Ariadna 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Anna is great; you learn a ton and really start to understand marketing and social media... a world I always struggled to break into. Once ideas are organized and goals are set, it's just about putting in the work to launch your project with confidence and peace of mind—which is exactly what Anna delivers. Thanks!
  
 
      Posted on Google  
   
   Javier Marin Garcia 
 
 
 
 Trustindex verifies that the original source of the review is Google. I recommend Anna 100%. I started working with her because I lacked a clear structure for managing my social channels (mainly IG and FB), and she took care of giving me a roadmap along with a sales and marketing strategy. It completely changed how I look at social media. Yes, it takes work, but now I can do everything systematically, and in just a few days I have the whole month planned out—incredible! My numbers are steadily climbing: more real followers, more leads, higher views, and a much cleaner feed structure. It's not just me saying it; followers, clients, and friends notice it too. The change is real!
  
 
      Posted on Google  
   
   David Manteca 
 
 
 
 Trustindex verifies that the original source of the review is Google. A true professional, fast and effective results. 100% recommended!
  
 
      Posted on Google  
   
   Alex Blasco 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great mentoring session to prep future projects! Immense help and fresh ideas to get my plans in order!!
Totally worth it!! 🙌🏻

The APEX System

Four connected parts. If one is missing, the other three won't deliver.

The Method

The 4 Parts of the APEX System

A · Positioning

P · Messaging

E · Content

X · Acquisition

The Same System, Different Intensity

The Method

Strategic Session

€297 + VAT

Strategic Sprint

€997 + VAT

Strategic Direction

from €600/month + VAT

BASECAMP

€397 + VAT

What happens after a Session or BASECAMP

Month-to-month support

Basic

€180 + VAT / month

Premium

€350 + VAT / month

What those who've worked with me say

Every project starts with a conversation.

Four connected parts.
If one is missing, the other three won't deliver.