Strategic Direction

from €600 + VAT /month · monthly retainer

Your strategic digital director, without putting anyone on payroll.

I manage your entire ecosystem month by month: content, client acquisition, and sponsors under a single strategic direction. Whether you are a solo pro or a brand with a team.

The problem isn't knowing what to do. It's sustaining it.

A single session gives you clarity. A Sprint leaves you with a built system. But peak season hits, client work swallows you whole, and within three weeks you're back to posting only when you remember and replying to DMs aimlessly.
A brand strategy isn't built in one session or one month: it's built by iterating, measuring, and adjusting. That requires someone on top of it every single week. Around here, that someone is me.

Two profiles, the same service

Which one sounds like you?

Solo Professional

You're a guide, instructor, or rider. Your project is already working, but everything rests on your shoulders and you have neither the time nor the desire to run the digital side. You want someone to direct it while you do your real work out in the field.

Brand, School, or Company

You have a team and active operations, but no one internally is steering the digital strategy. You need clear direction and continuity without opening a new position or hiring an agency that doesn't get the outdoor industry.

Usually follows a Sprint, though it is not mandatory.

Two Formats

I direct, you execute. Or I direct and execute.

Format A

I provide the system, the calendar, and everything you need to publish with intention. You carry it out.

What you provide: the visual assets and the time to post.

600€

+ VAT /month · solo

900€

+ VAT /month · company

Format B

Strategic Direction + Content Management

I direct and execute. You just send me the raw footage and I handle everything else.

What you provide: the visual assets and the time to post.

800€

+ VAT /month · solo

1.200€

+ VAT /month · company

Solo Rate

You're the face of the brand. Guide, instructor, rider, or solo pro, with or without occasional help.

Company Rate

There's a team behind the brand. School, agency, shop, or venture where more than one person represents the brand.

Not sure which one fits? We'll figure it out on the call.
No lock-in contracts. If after two months you feel it's not working, we stop. And you always deal directly with me, never an account manager.

Who this is for

Is it for you?

It IS for you if

It is NOT for you if

Available Spots

I work with a maximum of 3 or 4 clients at a time, to provide real, focused direction to each one.

What people working with me have to say

      EXCELLENT  
   Based on 7 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   OtalExperiencias 
 
 
 
 Trustindex verifies that the original source of the review is Google. I worked with Anna for 4 weeks through the BaseCamp program. I recommend her 100%—I came away with a clear strategy to follow and insights into social media I didn't have before. So crucial for positioning ourselves. Thank you so much, Anna!!
  
 
      Posted on Google  
   
   MIGUEL PUERTAS 
 
 
 
 Trustindex verifies that the original source of the review is Google. Professionalism and dedication that elevate the work we were already doing. A huge contribution that moves us forward.
  
 
      Posted on Google  
   
   Ramiro Bertolino 
 
 
 
 Trustindex verifies that the original source of the review is Google. She really helped me understand how social media works. You gave me clarity and focus on what I need to do to hit my goals.
Thank you for your professionalism and support.
Keep keeping me on track so I don't lose direction.🙏🏼🫶🏼
  
 
      Posted on Google  
   
   Salut i Rendiment Ariadna 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Anna is great; you learn a ton and really start to understand marketing and social media... a world I always struggled to break into. Once ideas are organized and goals are set, it's just about putting in the work to launch your project with confidence and peace of mind—which is exactly what Anna delivers. Thanks!
  
 
      Posted on Google  
   
   Javier Marin Garcia 
 
 
 
 Trustindex verifies that the original source of the review is Google. I recommend Anna 100%. I started working with her because I lacked a clear structure for managing my social channels (mainly IG and FB), and she took care of giving me a roadmap along with a sales and marketing strategy. It completely changed how I look at social media. Yes, it takes work, but now I can do everything systematically, and in just a few days I have the whole month planned out—incredible! My numbers are steadily climbing: more real followers, more leads, higher views, and a much cleaner feed structure. It's not just me saying it; followers, clients, and friends notice it too. The change is real!
  
 
      Posted on Google  
   
   David Manteca 
 
 
 
 Trustindex verifies that the original source of the review is Google. A true professional, fast and effective results. 100% recommended!
  
 
      Posted on Google  
   
   Alex Blasco 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great mentoring session to prep future projects! Immense help and fresh ideas to get my plans in order!!
Totally worth it!! 🙌🏻

Answering your questions

FAQs

How is this different from the Strategic Session or the Sprint?

The Session is a one-time deep dive: diagnosis and action plan in 90 minutes. The Sprint is an intensive month focused on a specific goal. Strategic Direction is ongoing continuity: the strategy that drives your project month after month.

Can I start with a Session before deciding?

Yes. In fact, that's the most common path. First a Session or a Sprint to see how we work together, and then Strategic Direction if it makes sense for the project.

How much involvement is required from me?

For this to work, I need your minimum commitment: attend the monthly meeting, reply within agreed deadlines, and share real data about the project. Without that, strategic work isn't possible.

Can I cancel at any time?

With 30 calendar days' notice. The exact terms are detailed in the individual contract we sign before starting.

Which channels do you work with?

Mainly Instagram, although the communication strategy applies across all channels. If you have an active newsletter, website, or TikTok, we integrate them.

What happens if there are no spots available?

Drop me a line and I'll add you to the waitlist. As soon as a spot opens up, you'll be the first to know.