Notion Template · €79
Your system to build an outdoor brand that connects and converts.
4 blocks. 30 days. One goal: stop your profile from just existing and start making it work for you.
Get the APEX Toolkit →Instant access · duplicate the template directly into your Notion · lifetime updates included
You have the talent. You are missing the system.
You post whenever you remember. You wing your bio. You answer DMs without knowing if they will lead anywhere. And every time you think about pitching a brand, you push it to next week because you don't even know where to start.
It's not a lack of effort. It's that you are doing four disconnected things instead of running a system where every piece drives the next.
What it is
The APEX System, inside Notion
Your True North · Positioning and Messaging
Your mission in 2 or 3 honest sentences. Your core message: the single line that explains what sets you apart. And your brand strategy: ideal client, positioning, offer, and differentiator. If you can't say it in one sentence, your audience won't be able to either.
Includes interactive bio audit and consistency checklist.
Your Content
The 60/30/10 Rule: 60% trust, 30% connection, 10% direction. Channel strategy, editorial calendar, and creative brief with an idea bank and hook formulas.
3 structured posts do far more than 7 aimless ones.
Your Lead Generation
The 4 steps of the invisible system: lead magnet, capture landing page, 3-email automated workflow, and ManyChat keywords. This is what separates those who just post from those who actually invoice.
Includes a 7-point checklist to ensure everything works end-to-end.
Brand Pitches
90% of riders send a generic DM. Here you get the 5-section pitch framework, a full plug-and-play example, the automatic generator, and the Media Kit template in Adobe Express.
A media kit isn't a photo album. It's a business case.
Look inside
3-Minute Toolkit Walkthrough
I'll show you the backend of the template, complete with working calculators and a fully filled-in example.
What makes it different
5 interactive tools
These aren't static fill-in-the-blank templates. Enter your data and get real results.
Instant bio audit
Paste your current bio and get scored on what's missing and what to fix—no waiting around for feedback.
Brand pitch generator
Fill in the blanks and get an email ready to send. No more excuses about not knowing where to start.
Engagement rate calculator
Your real engagement rate—the exact number brands will ask for the second you start talking.
Real hourly rate calculator
What you actually make once you factor in fixed expenses, self-employment fees, and taxes.
Content rate calculator
What to charge for a collaboration based on real data, not just whatever they feel like offering.
Built with outdoor industry logic
Designed for seasonal realities: you can't compare January to August—what matters is the full year.
Plus
Spaces to manage your business
Not just strategy. Everything that comes after, too.
Your metrics
6-month tracking dashboard: followers, reach, clicks, DMs, subscribers, and sales.
Roadmap
Your 3 to 6-month roadmap, so you always know what to tackle in each phase.
Clients and projects
Active client management and real-time project tracking.
Finances
Monthly targets, annual tracking, income and expenses, featuring both built-in pricing calculators.
So you don't just stare at a blank template
30-day action plan
Daily schedule with actionable checkboxes. Know exactly what needs to get done every single day.
Days 1–7
Positioning and messaging
Days 8–15
Content system
Days 16–23
Lead generation and automation
Days 24–30
Brand pitch and metrics
Two full examples
Filled out from start to finish
You don't start with a blank template. You see what it looks like when it's done.
María Goñi
Mountain guide. The entire system applied to a services and bookings profile.
Álex Ruiz
Freeride rider. The exact same system geared toward sponsors and brand collaborations.
Why you can trust this system
+200
outdoor profiles audited
720K
views in 90 days by applying it to my own profile
+800
subscribers captured using block X
It's the exact same framework I use in the Strategy Session, in BASECAMP, and in Strategic Direction with clients paying between €297 and €600/month. Here it is in a self-serve format.
Fit
Is it for you?
It IS for you if
- You are an outdoor professional and want to build your own system
- You prefer to go at your own pace rather than book a 1:1 session
- You know your way around Notion or are willing to learn the basics
It is NOT for you if
- You want someone to do it for you (check out Strategic Direction)
- You want personalized feedback on your profile (check out the Audit or Strategy Session)
Answering your questions
FAQs
Do I need to know how to use Notion to use APEX?
Just the basics: duplicating a template, navigating pages, writing in blocks. If you've never used Notion, there are 20-minute free YouTube tutorials that will get you up to speed. The template is built to be intuitive.
Can I use it if I'm not in the outdoor industry?
Technically yes, but the examples, frameworks, and bonus content are built specifically for outdoor. If you work in another creative field (photography, design, coaching), it might work, but it won't hit as hard. I'd recommend a different option.
How much time do I need per day?
30–45 minutes. Some days (Reel recording days) might take up to 90 minutes. If you can't commit to that, now isn't the time.
Does it work if I have few followers?
Yes, included. Whenever I update the template or add new content, you'll get an email notification with access.
What happens if I get stuck during the 30-Day Plan?
Two options: keep going at your own pace (the template is designed for you to iterate even through doubts) or book a €97 Audit so I can review your APEX and deliver feedback within 48h. The audit only makes sense after you've worked through APEX for at least a week.
Can I share it with someone else?
No. It is a single-user license. If you run a team and need multiple copies, reach out and I'll send you a team discount.
Why €59.90 and not more expensive?
Founding member pricing. I want to validate the product and hit the first 50 sales to iterate. Then it goes up to €79. It may go higher after that.
What if you'd rather we review it together?
The Toolkit is the operating system. If you want eyes on your specific setup telling you what to tweak, start with an Audit or a Strategy Session.
Check out the Audit · €97 →